THINK! PUT AWAY YOUR PHONE – a new campaign

Parents in particular are often under pressure while driving, from school run timings and work deadlines, to difficult traffic conditions and bad weather. Although it may seem too easy to reach for the mobile phone while driving, the message for all drivers from this updated DfT campaign is clear. Don’t do it!

Since March 2017, more than 26,000 drivers have been issued 6 points on their licence, and 500 new drivers have lost their licence. Yet despite driver awareness of the penalties, and an apparent understanding of the dangers and unacceptability of using a phone while driving, one in six adult drivers in England and Wales continued with this behaviour.

The THINK! campaign, which aims to reduce the number of people killed and seriously injured as a result of mobile phone use, encourages drivers to rethink their behaviour in the light of the dangers, risks and consequences. Drivers are encouraged to, ‘Make the glove compartment the phone compartment’. Campaign materials include a case study film, radio advertising and social media.  

More information

Updated April 2018