Using behaviour change techniques in road safety

With fewer people and resources available to develop effective road safety interventions, it’s vital that practitioners can build on tried and tested experience and practical insights into what works.

Using Behaviour Change Techniques: Guidance for the road safety community is a new publication from the RAC Foundation. It has been written by Dr Fiona Fylan from Brainbox Research and aims to help the road safety community – and public health professionals who work with them – to use a systematic approach in the design, development and delivery of effective interventions.

From defining the problem and developing intervention content to evaluating the outcome, the guide provides a sequence of clear steps to take. These are informed by the behavioural insights which can play such an important role in planning and implementation.    

Finding ideas and inspiration for greater impact

As the guide explains, “Behaviour change techniques (BCTs) are the ‘active ingredients’ of an intervention – the things that bring about behaviour change. Most interventions contain several BCTs.” 

To support a better understanding of what this can mean in practice, the Guide gives a complete list of 93 behaviour change techniques arranged into 16 groups. Each group has a different target behaviour and common approach, such as shaping knowledge and understanding natural consequences. In addition, there are examples of how to use the techniques, together with case studies and sources of further information.

More information

  1. Using Behaviour Change Techniques: Guidance for the road safety community (April 2017) is available for download from the RAC Foundation website.
  2. Using the existing evidence base is an important step in developing local interventions. There are a number of sources of research, information and case studies. See
Updated July 2017