Parents and child road safety – identifying and sharing good practice

While parents see themselves as responsible for developing their children’s road safety awareness and skills, they rarely have a deliberate strategy for teaching children road safety. Their safety messages may be out-of-date, they may put too little emphasis on helping children develop practical skills, and they may act inconsistently on the roads, unaware of their importance as role models.

Investing in parental education can help increase the reach of road safety professionals, maximising parents’ potential to be effective road safety educators to their children. Yet delegates at CAPT’s road safety seminar Engaging the parents of children and young people: What matters and what works confirmed that engaging with parents can be difficult and this is a neglected area of practice.

Now CAPT will be supporting the Centre for Transport Studies at University College London (UCL) in a new research project to evaluate road safety education programmes for parents of children under 11. The project, funded by the Road Safety Trust for two years, will:

  • Identify promising practice in engaging with parents on child road safety, with a particular emphasis on children from deprived backgrounds including black and minority ethnic groups.
  • Evaluate three projects over an 18 month period.
  • Produce detailed manuals to enable the models to be replicated in other local areas.

UCL is now recruiting a Research Associate to be the main researcher on the project. The closing date for applications is 20 July with the post starting in September 2017. For details see the job advert.

Updated July 2017